Company History & Purpose

The Provisions Book Co. was founded in 2009 by a local Eden Prairie, Minnesota resident, Susan Isay.  In June 2009, the company launched its internet presence and mailed the first Provisions Books to three communities: Edina, Eden Prairie and Lake Minnetonka.  The Provisions Book Co. has since expanded to serve the entire Minneapolis and St. Paul Metro,   including many of the vibrant suburban areas surrounding the “Twin Cities”.

Our mission is to provide residents within these communities’ information as well as special offers from our local and regional businesses and professionals.  These offers should represent value both to the consumers and advertisers who, together, make our cities unique and great places in which to live shop and prosper!

The Provisions Book Co. provides targeted, innovative advertising options in the form of beautifully branded, direct mail as well as additional opportunities on our internet site.

Founder Bio

Susan Isay, President / Sales Director

Susan has been professionally involved in the publishing industry since 2004. Before starting The Provisions Book Co., Susan held the position of Regional Publisher and Sales Director at Metropolitan Media Group, a publishing company consisting of award winning lifestyle publications and direct mail programs. These responsibilities included overseeing the sales efforts for Eden Prairie Magazine, Lake Minnetonka Magazine and other local publications. As a Regional Publisher and Sales Director, Susan led a wonderful team of sales associates and achieved rapid growth of these specialty products. She assisted in turning them into a multimillion dollar publishing company. In addition to publishing, Susan has traveled extensively over the past 25 years designing and developing products, planning assortments, purchasing for and operating multiple businesses including a 32 million dollar private label home product line.


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Paula murphy, graphic designer

After graduating from the University of Wisconsin with a Bachelor of Fine Arts in Graphic Design and an additional major in Spanish, Paula has worked as a Graphic Designer in the Minneapolis and St. Paul area for the last 22 years. She is a creative individual that is highly-organized and a fast-learner. Paula has worked on many different types of projects including large catalogs, newsletters and other collateral materials.
Paula is excited to become a member of the Provisions Team.  Her strength is offering creative solutions that are on time and on budget. She looks forward to having the opportunity to consult directly with Provisions advertisers, making their presentations unique, motivational, and effective.
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